Combining the static historical data of TomTom IQ Routes� with dynamic information of TomTom RDS - TomTom�s real time traffic service, and maps that incorporate daily updates via TomTom Map Share�, the new range offers the ultimate and most intelligent navigation on the market today.

The TomTom GO range also features a new premium look with high quality finish, expanded map coverage and the device comes preinstalled with the latest navigation features, including:

• TomTom Map Share� technology enabling users to make corrections to their own maps instantly and benefit from improvements made by other users completely free of change
• Latest map guarantee so users always have free access to the latest map at time of purchase
• Plug & play traffic through new TomTom RDS Traffic Receiver, so drivers can receive real-time, high definition traffic information on motorways and secondary roads or TomTom RDS-TMC Traffic Receiver for detailed traffic information
• Large 4.3 inch touch screen with new generation icons and an updated user interface to navigate drivers to their destination even easier;
• Voice address input drive to millions of cities and street names by simply announcing the address of your destination
• Clear voice instructions and text-to-speech to enable street names, places, traffic alerts and SMS messages to be read aloud as part of the spoken instructions;
• Enhanced hands-free calling with high quality sound system via Bluetooth� to allow drivers to keep their eyes firmly on the road whilst making phone calls in the car;
• Extensive safety features including �Help Me� menu to give drivers direct access to emergency services and roadside assistance;
• Built-in FM Transmitter to play music and navigation instructions seamlessly over the car stereo;
• New smart & fun extras to personalise users� devices, including recording your own driving instructions, view documents, exchange positions via SMS and Bluetooth� wireless technology and select a favourite car icon on the screen;
• Free TomTom HOME software and content from the TomTom community to keep your TomTom device up to date at all times;
• Pre-installed safety camera database providing drivers with timely information on safety cameras on drivers� routes
• Full range of accessories to match the design and finish of the updated GO range

Map Coverage − The TomTom GO 730 comes with new expanded map coverage including the latest seamless map of 31 countries in Western & Eastern Europe Innovative IQ Routes� technology The innovative IQ Routes� technology is based on real average speeds measured on roads, rather than static maximum speeds per road type. This means the new TomTom GO 730 determines a route by considering all possible routes and then selecting the one that takes the least time. In almost 50% of all journeys, this results in driving a different and faster route, saving significant travel time as well as saving money and fuel. �With the introduction of IQ Routes� technology, we continue to focus our efforts on features and content that improve the core navigation experience�, says Harold Goddijn, TomTom�s chief executive officer. �Everyone knows that traffic on Sunday is different to traffic on Monday and this is exactly what has been taken into account on the new TomTom GO. IQ Routes� delivers what we call �intelligent routing� � an even smarter and efficient way of planning your daily route.�

TomTom IQ Routes� The new TomTom IQ Routes� technology is based on actual average speeds on roads, rather than the sign-posted speed limits. This intelligent routing technology is based on anonymous historical speed profiles of over 10 billion kilometres of driven roads, gathered over the years by millions of TomTom users. It takes into account all the factors that may influence the time it takes drivers to get to their destination, including traffic lights, roundabouts, steep slopes and speed bumps. The TomTom IQ Routes� speed profile database continues to grow at the rate of over half a billion measurements per day, so the time and spatial accuracy of TomTom IQ Routes� technology will continually increase. Drivers can be confident that they will always be given the smartest route incorporating detailed local knowledge. This allows for more efficient daily route planning, in particular when driving through urban and mountainous areas. We all know traffic is different during a Monday morning rush hour from a lazy Sunday afternoon. We all want the best shortcuts to bring us to our destination in the fastest way possible. But heavy traffic, speed bumps, traffic lights, roundabouts and even schoolchildren or shopping crowds can slow you down. That handy shortcut you�re looking for varies depending on time and day. Which means your shortest route isn�t necessarily going to be the fastest all the time!

How it works Millions of TomTom users worldwide voluntarily provide us with anonymous historical speed-data from each of their journeys every time they connect their device to TomTom HOME . As a result, TomTom now has a huge database, containing billions of miles of real customer driving experience, collected over the years from more than 7 million TomTom users. Using this data, TomTom�s unique IQ Routes� technology calculates your optimal route. This route is based on actual speed data driven on roads, not just maximum speed limits, taking into account any hold-ups that might slow you down (busy junctions, zebra crossings and even shopping crowds). This data enhances the quality of TomTom navigation across the board, but is particularly helpful in improving the quality of detailed routing we give you for the specific time of day and day of the week of your chosen trip.

Drive like local So even if you drive through unfamiliar areas, you still can drive like a local by knowing the short cuts that are based on the collective driving experience of millions of TomTom users.

Did you know? IQ Routes� technology gives you a faster route in over 50% of all your journeys. And don�t forget: IQ Routes� is just one of many groundbreaking TomTom technologies that make your journey quicker, easier, safer, more predictable and less stressful.

A real difference 3 Minutes may not sound much, but it�s over 10% off your journey time. Just consider for a moment how much time that will save you over a whole year� Exactly! And it�s not just urban driving. Whether its roundabouts, crossroads, schoolchildren or just good old-fashioned congestion. Anywhere the traffic flow can vary, IQ Routes can make a real difference.

Advanced Lane Guidance In addition, the new TomTom GO 730� features Advanced Lane Guidance, a first for the navigation mass market. Advanced Lane Guidance gives drivers a more realistic view and enhanced visual instructions of drivers� surroundings, ensuring they are better informed about the situation ahead. With the new Advanced Lane Guidance feature, navigating difficult junctions becomes easier than ever before. The realistic representation of highway junctions on the screen including clear arrows indicating the lane direction, provide drivers with timely instructions to take the correct lane. Static images of road signs, in the same colour as the ones displayed on the road ensure drivers have an even better overview of their surroundings.�

Unique TomTom Map Share� Technology The TomTom GO 730� also sees the introduction of TomTom�s unique new map improvement technology, TomTom Map Share�. This technology enables drivers to easily and instantly improve their own maps. It also lets users share improvements and benefit from all other users� improvements, daily, automatically and easily via Tom Tom HOME � TomTom�s free software application. TomTom has the world�s largest satellite navigation community with over 10 million users. TomTom Map Share� users can contribute and exchange all their improvements amongst each other, making the best maps available for all of them. Tom Tom Map Share� means TomTom drivers can always have the most up-to-date maps and inside local knowledge at their fingertips (see separate press release for more information on TomTom Map Share�).

Features:
Here are the rest of features and specs:

maps of US and Canada pre-installed
4.3�� widescreen 16:9 format LCD (WQVGA: 480*272 pixels)
CPU 400 MHz
2 GB internal flash memory
SD card slot
High sensitivity GPS receiver
Bluetooth
Lithium-polymer battery (up to 5 hours operation)
and more features:

make updates and corrections to your own maps instantly and to benefit from improvements made by other users
Voice address input
Text-to-speech enables street names, places, traffic alerts and SMS messages to be read aloud as part of the spoken instructions
hands-free calling with high-quality sound system via Bluetooth
Built-in FM Transmitter to play music and navigation instructions seamlessly over the car stereo
ability to record your own driving instructions, view documents, exchange positions via SMS and Bluetooth